ABSTRACT

This study is based on findings from 1) in-person interviews with employers and educators of young public relations professionals, 2) focus groups of African-American and Hispanic PR practitioners who graduated with a B.A. in 2008 or more recently, and 3an online survey of African-American and Hispanic PR practitioners who graduated since 2008, and employers (both PR and HR) of African-American and Hispanic PR professionals. The study explored factors in the U.S. professional public relations workplace that present opportunities and obstacles to young African-American and Hispanic professionals, within the context of the 2008 economic recession and recovery.